We've studied the history of market research and product sampling



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And discovered some of the most common methods brands use to launch new products today

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Events & Festivals


$1,000 to $8,000 - Production

$2,500 to $25,000 - Venue
$35/hr - Brand Ambassador



Guestimates
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Demo Specialists



$18/hr - Brand Ambassador
$20 - Administrative Fees
$150 - Miscellaneous Costs



20 Data Points
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Focus Groups



$40,000 to $60,000 per focus group study
$0 - Miscellaneous Costs



20 Data Points

Only to realize they are costly, lack residual effects and actionable insight.